Working in house has enable a more detailed understanding of the marketing strategy for the one of oldest and largest farmhouse cheese makers in the county. Creating content for social media channels to engage foodies, chefs and consumers with the ethos and provenance of Barber's. Alongside social media channels the website management has also been managed by Steele-Perkins. Recipes have been developed and uploaded as a resource to show that Barber's cheddar is key a ingredient to fabulous dishes. All of the images below have been made, styled and photographed by Steele-Perkins.
The Barbers were making cheese on their family farm before Queen Victoria took the throne. Nearly 200 years later, the family are still here, in the heart of the West Country, milking cows and producing award-winning, traditional cheddar. Six generations later and the Barbers are still on the same farm — now the oldest surviving cheddar-makers in the world. It’s still very much a family affair, with cousins Anthony, Chris, Charlie and Giles running the business today. To make the best cheese, Barber's need the best West Country milk. Barber's dairy cows graze the lush pastures of Somerset and Dorset to produce rich, creamy milk that is transformed into PDO-accredited cheddar.
The rich heritage and the combination of being a world class producer and global brand yet still a farm has enabld a truly rich, honest and engaging story to be told by following the daily life of the farm and seeing the cheddar presented in fabulous recipes offering the consumer to have an insight in to the core of the business. This approach has seen engagement increase and follower growth continue.
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